Varli Cook Off

The Varli Brand



The Varli Food Festival 2012
New York City


Thursday, April 5th, 2012
5 P.M - 10 P.M


Metropolitan Pavilion
125 West 18th Street
(between 6th and 7th Avenue)
New York, NY 10011

The Varli Brand

Varli’s mission is to serve as the ultimate guide to great Indian dining, and to significantly raise people’s awareness and appreciation for Indian cuisine around the world.  Our ventures are focused on education, information, and best of all…eating.  We currently have 3 distinct, yet fully integrated, entities under the Varli brand.

Varli Magazine

Varli Magazine is the first publication dedicated to helping people explore and stay updated on the wonderful world of Indian cuisine – including everything from helpful restaurant reviews, in-depth discussions with master chefs, updates on the culinary industry, and a glimpse into specialty foods and exclusive Indian recipes. Each issue is chock full of exclusive content related to where to eat, what to try, and how amazing Indian chefs make it all happen. Varli Magazine is currently a bi-monthly print publication with copies distributed through 300+ locations around the tri-state area. The magazine is also shipped directly to subscribers upon request, and a free e-version of the each issue is available online at

The VCard

Varli developed the V Card to inspire people to experience and frequent Indian dining establishments. The V Card provides dining discounts and exclusive deals at participating Indian restaurants and is currently available for a nominal annual fee to anyone who registers.

Varli Online

The Varli website ( is a central portal where Indian dining is promoted through e-versions of Varli Magazine, exclusive web content about the Indian culinary scene, restaurant links and reviews, special deals and offers for V Card members, and much more